Casio watches
| brand / manufacturer |
Casio |
| office |
CASIO Europe GmbH
Bornbarch 10
22848 Norderstedt |
| website |
www.casio-europe.com |
| business segment |
Watches, digital cameras, pocket calculators, projectors.. |
| Onlineshops, where you can buy casio watches online |
www.amazon.com |
In April 1946 Casio was established by Tadao Kashio, an expert and engineer in processing technology parts, in Mitaka, Tokyo, Japan. First the company was named Kashio Seisakujo. Not until 1957 the company has been renamed Casio Computer Co.,Ltd. He was convinced that people's lives could be improved by society innovative goods. Today it is a multinational company with 13.000 members of staff developing electronic apparatuses with its headquarters in Tokyo, Japan. It is not only known for its large sized and long-lasting watches but also for digital cameras (EXILIM), laptops, musical instruments, calculators, audio equipment, electronic dictionaries, computer printers, and cell phones.
A very profitable idea
His earliest key product was the famous “yubiwa pipe” allowing the smoker to fume the cigarette to its knob. The pipe consisted of a finger ring and the wearer had the possibility to smoke while he had his hands free. After the Second World War Japan was impoverished and cigarettes were expensive. So Kashio’s invention became successful. In 1957 Casio made the world’s leadoff compacted calculator (all electric) with relay technology public. In the 1980s the company achieved great popularity with its home keyboards and low-priced electronic instruments. It also became best known for innovative and varied wristwatches. Moreover Casio watches could present the time in different zones, display altitude, atmospheric pressure, temperature and – in addition to that – GPS positions. The company was also among the first manufacturers of analog and digital quartz crystal watches.
A huge variety of models
The primary G-Shock watch, the famous “DW-5000C”, was announced in 1983. Twelve years later the “DW-5600E” – a G-Shock watch including a modern EL LCD panel – was released. In 2007 the world’s slimmest chronograph powered by solar was publicised. The “OCW-S1000J” called the "Oceanus Manta" is only approximately 8.9 mm in size. Particularly popular are Casio’s special dual function watches named Wave Ceptors (analog and LCD). To keep precise time they constantly receive signals from an atomic clock.
Casio’s corporate philosophy
Casio's company credos are inventiveness and contribution. It demonstrates the company's assurance and effort to present the kind of unique and successful products that simply Casio can. Goods including a lot of useful functions help people in their usual habits and make sure that society is moving onward. Moreover, the products should bring joy to them and generate a new culture. Whenever a new creation is generally adopted, new market areas occur, and this on the other hand develops enlargement in related sectors of industries.
